Comprehensive Launch Strategies
European markets are very different. Each country has its own unique healthcare system. Medical care differs greatly from country to country and the preferences of doctors and patients also vary.
Innovative medical technology companies therefore need to consider new ideas, new techniques and new insights more than ever to successfully launch their innovation in European markets.
IGES Medtech helps its clients to meet this challenge. Data-based and scientifically sophisticated, we gain breakthrough insights about markets, channels and competitors. The result is a seamless go-to-market experience that brings innovative technologies to European patients quickly.
Our teams assist with:
- Assessing market opportunities
- Planning the market launch
- Step-by-step rollout to each European market
- Follow-up and management
- European pricing and market access strategy
- Evaluation of parallel import
- Medical advocacy strategy and communication
- Customer loyalty modeling and implementation
